Fragrance house

Bugatti

Bugatti Fashion is a German fashion brand distinct from the automobile marque. Its parent company was founded by Friedrich Wilhelm Brinkmann in the Herford area in 1947, while the bugatti fashion brand was launched and registered as a trademark in 1978. The business grew from Brinkmann’s clothing manufacturing company into a broader group operating the bugatti, Eduard Dressler, Wilvorst and Pikeur brands, and it remains a family business run by the second and third generations of the Brinkmann family. Its identity centers on quality, timeless style and an urban, casual, uncomplicated approach, qualities also carried into its fragrance concepts. In 2021, the brand expanded into fragrances through a Luxess marketing and development relationship; Signature Black was released that year. Subsequent fragrance collections use masculine, performance-oriented and urban styling, with modern, self-determined and character-focused themes.