Fragrance house

Bugatti Fashion

Bugatti Fashion traces its beginnings to January 6, 1947, when Friedrich Wilhelm Brinkmann founded a contract clothing manufacturer in Löhne near Herford; a year later, he presented the company’s first own coat and trouser collection. The bugatti fashion brand was launched and registered in 1978, with its first consumer advertising following in 1984. Across generations, the Brinkmann family has retained control: Wolfgang and Klaus Brinkmann joined management in 1986, assumed full responsibility after their father’s death in 1994, and the third generation later became co-partners and managing partners. The brand’s documented development has included licensed footwear and other product areas, womenswear, and a retail company within the Brinkmann group. Bugatti Fashion presents itself as a modern European lifestyle brand with an Italian soul, shaped by contemporary fashion, relaxed sophistication, functionality, comfort, craftsmanship, and everyday wearability. Since 2025, a new brand vision has been implemented across marketing and product development. Its fragrances have been developed with LUXESS since 2021.