Fragrance house

Bullfrog

Bullfrog was founded in Milan in 2013 from an idea by Romano Brida. The concept grew from Brida’s 2011 interest in blending the atmosphere of contemporary New York barbershops with memories of traditional Italian barbering. Its first salon opened in Milan’s Isola neighborhood, alongside a Barber Academy established that same year. Bullfrog’s identity brings together Italian shaving traditions with Anglo-Saxon and North American barbering methods across hair, beard, moustache, and shaving services. The brand’s early development expanded from the barbershop into education and grooming products: its first product appeared in 2014, followed by a professional line in 2015. Bullfrog joined Percassi in 2014, when the group acquired a majority stake. Its fragrance identity is especially associated with Agnostico, identified as Bullfrog’s first product and later revisited in subsequent Agnostico fragrances. Brida also connected the brand’s visual world with cars, motorcycles, travel, music, and the atmosphere of a 1930s American barbershop.