Fragrance house

By Far

By Far was founded in June 2016 by Sabina Gyosheva, Valentina Ignatova, and Denitsa Bumbarova. The brand began as a footwear label focused on comfortable, versatile shoes with a 1990s-inspired design language, then expanded into handbags in 2018 through an exclusive launch with Net-a-Porter before adding sneakers, belts, and other accessories. Its creative identity balances modesty with sex appeal and simplicity with expression, drawing on nostalgia for the 1990s and early 2000s; Denitsa Bumbarova leads the brand’s creative direction. In 2022, By Far entered beauty with Daydream, its first fragrance collection: seven buildable scents paired with wearable, refillable perfume charms. The collection extended the brand’s accessory concept into a customizable fragrance format. By 2023, By Far had also expanded into ready-to-wear, broadening its offering while continuing to use the past as a source of inspiration without being confined by it.