Fragrance house

By Moudz

By Moudz is a fragrance brand founded by Dubai-based content creator Mahmoud Sidani, known publicly as Mr. Moudz. It launched as a direct-to-consumer brand in mid-2024, with its June debut timed to honor Sidani’s father’s birthday. Created in his father’s memory after they had discussed Sidani’s plans to release fragrances, By Moudz frames scent as a way to preserve memories and connect fragrance with meaningful moments. Its initial launch comprised the signature scents June Child and Sapphire, followed by Amber Sky and Rose Bud. June Child takes its name from Sidani’s father, who was born in June, while Sapphire is built around saffron and agarwood. The brand’s first retail launch, at That Concept Store in Mall of the Emirates, sold out twice during its first week. Sidani has also described plans to extend By Moudz beyond fragrance into accessories and clothing.