Fragrance house

C-Thru

C-Thru is a women’s fragrance line developed within Sarantis Group, the Greek consumer-products company established in 1964. Sarantis introduced the line in October 2002, launching it simultaneously in Poland, Romania, Bulgaria, Serbia, and Greece. In August 2008, Sarantis partnered with Aramis and Designer Fragrances, an Estée Lauder subsidiary, for a wider launch: Sarantis remained the exclusive producer, while Aramis handled marketing and distribution. Within Sarantis’s personal-care portfolio, C-Thru’s creative identity has been expressed through self-expression, fashion, playfulness, and creativity, including the 2017 “Make a Statement” campaign and the 2018 Cosmic Aura launch.