Fragrance house

Cacharel

Jean Bousquet began creating women’s garments in Paris in 1958, and the Cacharel trademark was registered in 1962. The brand’s first major public breakthrough came in 1963, when Peter Knapp photographed its crépon blouse for the cover of Elle; the garment became known as “Le Cacharel.” Its early fashion identity centered on youthful, wearable ready-to-wear marked by lightness, color, and accessibility beyond traditional haute couture. Corinne Sarrut was an important early creative contributor, while a 1965 collaboration with Liberty of London helped establish Cacharel’s use of softened floral prints. Photographer Sarah Moon further shaped the brand’s public image through distinctive campaigns. L’Oréal acquired Cacharel’s fragrance brand in 1975, and Parfums Cacharel was separated from the clothing line in 1978. That year, Cacharel launched Anaïs Anaïs, its first perfume, a green floral that became Europe’s leading perfume after two years. Its white opaque bottle and Sarah Moon television advertising helped carry Cacharel from ready-to-wear into modern fragrance culture.