Fragrance house

Caia

Caia is a Stockholm-based beauty company founded in 2018 by Bianca Ingrosso, Vanessa Lindblad, Mikael Snabb and Jesper Matsch. It began as a direct-to-consumer brand rooted in social media, launching an eyeshadow palette before expanding into colour cosmetics, accessories and perfume. Its product identity centers on ease, simplicity, radiance and everyday routines, alongside an aim to offer uncompromised results at accessible prices. Ingrosso helped shape Caia’s public creative identity as a co-founder and public face, while the brand developed content, tutorials and product feedback through its social-media community. Caia’s fragrance offering began in 2019 with Senteur de Caia, a South-European-inspired composition built around citrus, blackcurrant, white florals, patchouli, vanilla and musk.