Fragrance house

Care

CARE is a German fragrance brand introduced by Mäurer & Wirtz in 2023. Mäurer & Wirtz evolved from soap and detergent production into fragrance and personal care, recording a dedicated soaps and upscale personal-care division in 1950 and a new corporate structure in 1990. It operates as an independent subsidiary of the Dalli Group, while the companies remain fully owned by the Wirtz family. CARE’s identity centers on sustainable fragrance, combining upcycled ingredients with recycled packaging and formulations presented as cruelty-free and vegan, without dyes, mineral oil, palm oil, phthalates, or UV filters. Available from the end of February 2023, its opening collection comprised Second Skin, Clean Silk, and Energy Boost, each using a different upcycled ingredient. Second Skin uses oak essence derived from cognac-barrel production by-products, while Clean Silk uses rose petals recycled after distillation. Blue Horizon was documented as a 2024 addition to the range.