Fragrance house

Careline

Established in 1982, Careline is a beauty brand that uses “Simply Beautiful” as its philosophy and spans makeup, skincare, haircare, body care, and fragrance. It emphasizes making beauty simple and accessible while encouraging individual self-expression and creativity, with product development involving scientists, chemists, and research institutes. In March 1997, Careline acquired Neca and merged it into its consumer-products group. In 2003, the merged Careline–Natural Formula company relaunched its makeup positioning as Careline Look and discontinued several earlier makeup series. Careline entered Perrigo’s ownership structure in 2005, before ownership moved to Emilia Group and then to Sano. Current privacy materials identify Sano Bruno’s Enterprises and the Sano group as the operators of the Careline site and brand. In fragrance, men’s scent Adam held the number-one market position in 2003, although Careline was chiefly associated with makeup.