Fragrance house

Caribbean Joe

Founded in 1999, Caribbean Joe began as a casual, island-inspired lifestyle brand rooted in apparel. It evolved from an island supply company into a broader casual lifestyle label centered on island living, relaxation, and everyday essentials, with categories including sportswear, home, and accessories. In July 2019, Sequential announced a relaunch designed to give the brand a more modern sensibility while retaining its laid-back positioning, alongside licensing partnerships spanning apparel, sleepwear, swimwear, and fragrance. The relaunch named Bellevue Brands as Caribbean Joe’s new fragrance partner, establishing scent as a licensed extension of the brand rather than part of its original core.