Fragrance house

Carrera

Founded in Verona, Italy, in 1965 by three brothers, Carrera developed from a tailoring-based origin into an industrial company while retaining attention to craftsmanship and detail. The brand identifies Verona as its founding and development base and describes its identity around denim, technological innovation, and an integrated production chain. In fragrance, Carrera Jeans Parfums is presented as an extension of the denim brand, translating its jeans-oriented identity into fragrance and related body-care products. A separate historical fragrance named Carrera was released in 1988, was last marketed by Mülhens, and is classified as a fresh aromatic masculine eau de toilette.