Fragrance house

Celine Dion

Celine Dion’s fragrance venture was developed with Coty, with the partnership reported in August 2002. The fragrance house was introduced in 2003 through the Celine Dion Parfums line, whose creative identity was tied to Dion’s music and emotional connection with listeners. Celine Dion Parfums received the Fragrance Foundation’s 2004 Fragrance of the Year award in Women’s Popular Appeal, while Belong, an early extension of the line, won the organization’s 2006 Best Packaging award in the same category. In July 2011, Coty announced Celine Dion Signature as the latest addition to the portfolio. In fiscal 2018, Coty reported that it had either divested or terminated the Celine Dion brand as part of a portfolio-rationalization program.