Fragrance house

Chase

Chase is an Italian fragrance brand whose development took three years before launch. Presented commercially as Chase by Oscar London, it builds its visual and conceptual identity around chess, dividing its collection into black and white versions of chess pieces and translating those pairings into fragrance design. Its recorded launches date to 2024, when ten fragrances were listed. The fragrances were made in collaboration with perfumers Shadi Samra, Amelie Bourgeois, and Anne-Sophie Behaghel. Its clearest documented fragrance identity is the paired black-and-white collection itself: a range structured around chess-piece concepts.