Fragrance house

Cheryl

Cheryl is a celebrity-led fragrance label centered on British singer Cheryl, formerly associated with Girls Aloud and The X Factor. She entered the fragrance market in 2014 with StormFlower, her debut scent, and remained closely involved in its development, seeking a fresh, light fruity-floral composition that reflected her personal taste and identity. StormFlower won the Ultimate Launch award at the 2015 Fragrance Foundation UK Awards. With StormFlower Noir, Cheryl described a changed mood and a more adventurous direction, developed with perfumers in Paris. StormFlower remains the defining fragrance associated with the label, followed by iterations including StormFlower Noir and StormFlower Platinum.