Fragrance house

Cheryl Cole

Cheryl Cole’s fragrance line is a celebrity fragrance identity rather than a documented independent perfume house. Cheryl Cole first entered the public spotlight in 2002 as a member of Girls Aloud. She launched the fragrance venture in 2014 with StormFlower, its debut scent, and was involved from the beginning in developing both the fragrance and bottle design. StormFlower drew its concept from flowers after a storm, with a campaign photographed by Rankin. Its launch broke sales records, and it won the Ultimate Launch award at the 23rd Annual Fragrance Foundation Awards. StormFlower Noir was a subsequent release in the line, developed with perfumers in Paris.