Fragrance house

Chicco

Chicco was founded in Italy in 1958 by Pietro Catelli after the birth of his son Enrico, affectionately known as Chicco. The brand grew from Artsana’s pharmaceutical-device background into a broader baby-care business serving parents and children with products and related care solutions. In 1996, Artsana-Chicco received approval to acquire the established Prénatal brand, expanding the group’s family and childcare portfolio. Chicco’s visual identity was reshaped through work with Design Group Italia that began in 2004 with a baby-monitor redesign and extended in 2006 across the wider product range, combining the technological character of its products with a nurturing sensibility. Today, Chicco is an Italian brand within Artsana Group, with its public identity focused on supporting parents and caregivers through collaboration and research-based innovation involving the Chicco Research Center and child-development and medical experts.