Fragrance house

Choix

Choix is a fragrance collection of Gritti Fragrances, presented as a collaboration between perfumer and creative director Luca Gritti and Aida, identified as a princess of Oman. Launched at Esxence in 2018, the collection draws on Middle Eastern memories and a modern oriental spirit while viewing them through a European perfumer’s perspective and Italian style. Its public framing connects Paris and Muscat, translating memories and moments into fragrance. Luca Gritti is credited as the perfumer for the collection’s fragrances. The current collection page lists seven fragrances, and Choix appeared in the official Esxence 2023 exhibitor brand list, documenting its presence in the independent fragrance fair circuit at that time.