Fragrance house

Christina Aguilera

Christina Aguilera entered the fragrance market in 2004 with Xpose, a Europe-only release. She signed a fragrance licensing deal with Procter & Gamble in January 2007, and the eponymous Christina Aguilera perfume launched later that year as the partnership’s first fragrance. Aguilera has been identified as the creator of the perfumes and a hands-on creative figure in their development. In 2016, Elizabeth Arden acquired the global license and related assets for the fragrance business from Procter & Gamble; Revlon’s subsequent acquisition of Elizabeth Arden brought the line into its portfolio. In September 2025, Revlon Consumer Products renewed its fragrance license agreement with Aguilera, with Xtina After Dark identified as the latest launch at the time.