Fragrance house

circle of lim

circle of lim is a South Korean natural perfume house based in Seoul, founded in 2023. The brand presents fragrance and body-care products as a way of connecting nature and humanity, using scent and efficacy to reinterpret nature as a sensory experience. Its stated approach emphasizes plant-derived ingredients, small-batch hand production, reduced packaging, and scent positioning outside a gender binary. Seunghyun Lim is the brand’s perfumer; born in Seoul and dividing her time between Seoul and Jeju, she began making natural perfumes to preserve the beauty of nature and draws on experience in the art world, travel, and gastronomy. The operating business is Donggeullim, represented by Lim. The fragrance line began with releases dated 2023, followed by Wander’s End in 2024 and additional entries recorded in 2025.