Fragrance house

Ciro

Ciro originated in New York in 1921 through Jacob S. Wiedhopf and the Guy T. Gibson Company, initially in connection with importing Caron perfumes. In 1923, it introduced its first original fragrances, produced in France by the Gabilla fragrance house, including Ptah, Chevalier de la Nuit, Le Chypre du Nil, and Maskée. The company adopted the name Parfums CIRO in 1936 and established an additional base at Paris’s Place Vendôme. Its mid-century profile included three bestsellers that lent their names to Jay Thorpe Originals robes at a 1955 fashion show at New York’s Plaza Hotel. Panorama, released in 1961 after more than two dozen perfumes, was identified as the last fragrance at that point. Following a 1970s buy-out, Ciro entered a dormant period lasting more than four decades. Rainer Diersche acquired the trademark rights and relaunched the brand in April 2018 as a tribute to Wiedhopf. The revival retained historical names and visual heritage while modern perfumers reinterpreted the compositions. Chevalier de la Nuit, originally released in 1923, is identified as Ciro’s most famous fragrance.