Fragrance house

Claire's

Claire’s traces its origins to Fashion Tress Industries, a wig retailer founded in 1961. In 1973, Fashion Tress acquired Chicago-based Claire’s Boutiques and changed its name to Claire’s Stores, Inc. Claire’s began offering ear-piercing services in 1978, a service that became a durable part of its public identity. The brand centers on self-expression for young women, teens, tweens, and girls through jewelry, accessories, beauty products, and ear piercing. In November 2024, it expanded its beauty business with C by Claire’s, an exclusive fragrance and body-care line whose signature fragrance is Be The Most. During Claire’s second Chapter 11 restructuring, on August 18, 2025, an entity owned by a buyer group led by Ames Watson entered an agreement covering Claire’s intellectual property and other going-concern assets associated with at least 795 locations.