Fragrance house

clorofitum

Clorofitum Cosméticos is a Brazilian company based in Viçosa, Minas Gerais, whose work spans cosmetics, perfumery, and personal-hygiene products. It began in 2001 by preparing professional formulas for Brazilian beauty salons and initially launched one professional hair product. That salon-focused activity led to an expansion of its product portfolio and organizational structure. Since 2015, the company has reported an international-market presence, including participation in beauty-industry fairs in Bologna, Dubai, Las Vegas, and Bogotá. In 2017, it added direct-sales franchises as a sales channel in response to changing consumer purchasing habits. The name draws on Chlorophytum, an ornamental plant, with its spelling adapted for easier pronunciation; the brand associates its visual identity with green, white, and red. Its fragrance activity includes Namoradas de Minas, a collection of four cream perfumes for hair and body: Denguin, Benzin, Docin, and Mozin. Benzin is a floral-fruity gourmand cream perfume associated with seduction and the identity of the woman from Minas Gerais.