Fragrance house

Concreted

CONCRETED is a South Korean fragrance brand established in 2024, after choosing its name in 2023 before making a fragrance. Its identity draws on the multiple meanings of “concrete”: an urban, solid and familiar image, as well as the perfumery term for an aromatic extract. Operated by Ideas on Board Corp., the brand develops its fragrances around Seoul, focusing on the city where its creators live and on the emotions experienced there rather than idealized or repeated cultural imagery. Its collection interprets both the artistic and mundane aspects of urban life through scent. In 2026, CONCRETED announced that it would continue under the name dosigoh because its developing identity had outgrown a single material. Existing fragrances and packaging were to remain unchanged, with a ninth fragrance accompanying the new name. The official Korean site identifies dosigoh as CONCRETED’s new name; the name combines dosi, meaning city, with goh, an archaic Korean word for nose.