Fragrance house

Confessions of A Rebel

Confessions of A Rebel was developed by Scentbird as a standalone fragrance brand and launched in 2018 in response to what it saw as outdated masculine and feminine conventions. New York-based at launch, it favors evocative fragrances over traditional gendered marketing and labels. The brand defines its identity as gender-fluid and unisex, inviting customers to choose scents by olfactory preference rather than gender identity. Its eau de parfum fragrances were co-created with more than 50,000 American consumers throughout development. Get A Room was among its debut scents.