Fragrance house

Contro Corrente Italia

Contro Corrente Italia was established in 2013 by Wissam Elias Wannous after his 28-year personal search for aromatic oils, compounds, and ingredients. Its first collections followed two years of work in fragrance laboratories, and the first W.E.W. collection was launched in 2015. Contro Corrente Italia is an independent Italian perfume brand centered on artistry and distinctive olfactory signatures, with fragrances conceived as statements and produced in limited quantities. Its current fragrance groupings include Private Collection, Senses in the Sky, Innovation Collection, Moments Collection, and Le Cycle. The brand also offers a laboratory concept in which customers combine scent families and ingredients to pursue a personalized fragrance composition.