Fragrance house

Coup de Coeur

Coup de Coeur is a fragrance brand owned by New Deal Trade International, a company established in 1997 and active in wholesale perfume and beauty products. A French trademark filing for COUP DE COEUR is dated 8 February 1983; New Deal Trade International is listed as declarant, and a transmission-of-property act is recorded. Today, the brand presents a French-created and French-manufactured range in full-size perfumes, mini perfumes, and scented body mists. Its 2023 fragrance launch comprised six scents and used a romantic, evening-oriented naming identity through titles including Un Amour, Une Promesse, Ma Nuit, and Harmonie du Soir.