Fragrance house

Cristiano Ronaldo

The CR7 brand began with a fashion boutique created in Funchal, Madeira, in 2006. It expanded into underwear and socks in 2013 through a collaboration involving Cristiano Ronaldo, JBS Textile Group, and designer Richard Chai. Eden Parfums acquired the Cristiano Ronaldo fragrance licence in 2014, and the first fragrance, Legacy, launched in 2015. Ronaldo participated in selecting its ingredients, packaging, and name, describing the fragrance as meaningful for its association with creating a lasting impression and being remembered. Legacy Private Edition followed in 2016, and CR7 launched in 2017. The fragrance line later added CR7 Play It Cool in 2019, CR7 Game On in 2020, and Cristiano Ronaldo Origins in 2022. For Play It Cool, Ronaldo selected the fragrance notes, helped develop the campaign, and starred in it. Legacy introduced the fragrance line and was later announced for relaunch with its woody-aromatic-amber profile.