Fragrance house

Cursed

Cursed is a UK fragrance business operated through Cursed Ltd, an active private company incorporated in England and Wales in February 2023. It presents itself as an alternative, gothic perfumery, creating fragrances from dark legends and original stories while emphasizing identity beyond conventional gender labels. Its first editions appeared in 2023, with the early range organized into the De’Ville and Demon groupings. Cursed’s creative method is story-first: an ominous idea or narrative guides the composition, while materials are chosen for what they suggest within that story. Pretty as Poison is identified as the brand’s inception point, establishing an alignment of story, scent, and visual identity. Patchouli, incense, resins, and smoke recur within its atmospheric, ritualistic fragrance world. The brand’s current creative identity also includes Black Veil Brides x Cursed, an official fragrance made in collaboration with the band.