Fragrance house

Curve

Curve was launched by Liz Claiborne in 1996 as a fragrance brand. Its public identity is a fragrance collection for men and women associated with self-determination, flirtatious confidence, adventure, and personal possibilities. In June 2008, Elizabeth Arden entered an exclusive long-term global license agreement covering the manufacture, distribution, and marketing of Liz Claiborne fragrance brands including Curve. In 2016, Revlon acquired Elizabeth Arden and now lists Curve among its fragrance brands. The original Curve for Men was created by perfumer Jean-Claude Delville and launched in 1996. Curve for Women is presented as the collection’s signature scent for women, a fresh floral composition centered on grapefruit, waterlily, and musk. The original women’s and men’s fragrances form the collection’s core, with later flankers extending it.