Fragrance house

D'Annam Sakura

D’Annam is a Vietnamese fine fragrance house founded in 2023 by Nick Hoang. The brand grew from Hoang’s nostalgia for rural Vietnamese childhood landscapes and scents, expressed first through Enchanting Vietnam, a nine-fragrance collection inspired by places, foods, rituals, and memories. D’Annam celebrates Asian cultures through fragrances rooted in local heritage and collaborations with perfumers, illustrators, artisans, and cultural advisors. In 2024, it introduced Memories of Japan, a nine-fragrance tribute to Japanese culture and Hoang’s connection to Japan; the collection includes Sakura Snow, created with perfumer Anh Ngo. By 2026, the brand’s creative structure encompassed a third chapter, Majestic China, which brought together six fragrances and broadened its geographic scope. Hoang serves as founder and creative director, while Anh Ngo’s collaboration helped shape the house’s fragrance work. White Rice and Vietnamese Coffee gained recognition as standout scents. D’Annam is currently owned and operated by Zen91 Inc.