Fragrance house
D'Orsay
D’Orsay traces its origins to 1830, when Alfred d’Orsay created a fragrance for himself and Marguerite de Blessington to share. The house was formally founded in Paris in 1865 by Alfred’s heirs, who launched Eau du Bouquet in reference to that original scent. Between 1902 and 1916, D’Orsay changed hands, including a period associated with couturier Jacques Doucet and a later acquisition by Jeanne-Louise Guérin with Théophile Bader. In 1925, the house participated in the International Exhibition of Modern Decorative and Industrial Arts. Amélie Huynh acquired D’Orsay and its archives in 2015, and her revival reworked the brand’s aesthetic, fragrances, and narratives around love and intimacy. D’Orsay’s contemporary identity is explicitly unisex, organizing fragrances around emotional states of love rather than gender. Its fragrance legacy includes the historic Eau du Bouquet, reinterpreted in 2021 by Fanny Bal as À cœur perdu, alongside Olivia Giacobetti’s 2020 reinterpretation of Tilleul, Vouloir être ailleurs.
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