Fragrance house

Daisy Fuentes

The Daisy Fuentes namesake fashion line launched exclusively at Kohl’s in 2004, focused on contemporary everyday style. Developed by television host and entrepreneur Daisy Fuentes, the business spanned fashion, beauty, and other consumer categories. In 2006, Estée Lauder Companies’ BeautyBank extended the line into fragrance, bath, and body products under an exclusive worldwide license. Dianoche, introduced in early fiscal 2007, was the first fragrance and was described as two scents connecting in a single bottle; So Luxurious followed in 2007, then Dianoche Ocean and Dianoche Love. Beyond fragrance, licensing agreements carried the Daisy Fuentes name into accessories including handbags, belts, wallets, cosmetic bags, and related products. A later announcement placed the Daisy Fuentes collection within the Gina family for those accessories.