Fragrance house

DAISY FUENTES MODA

Launched in 2004 by television host and model Daisy Fuentes, Daisy Fuentes Moda began as a fashion-focused lifestyle brand before expanding into accessories and beauty. Its identity draws on Fuentes’s personal style and Latin American heritage, pairing contemporary design with classic, versatile silhouettes. Fuentes described the line’s signature as chic and encouraged customers to mix and match its pieces to suit their own style. Fragrance entered the business in 2006 through BeautyBank, an Estée Lauder division, with Dianoche. The first fragrance under the Daisy Fuentes license, Dianoche combined two coordinated scents in one bottle around a day-and-night concept.