Fragrance house

Daniela Katzenberger

Daniela Katzenberger’s public brand grew out of her reality-television career. Her first commonly credited media appearance was the 2009 VOX docu-soap Auf und davon, followed by her own series Daniela Katzenberger – natürlich blond from September 2010. The television persona subsequently developed into a name-based commercial brand spanning media appearances and licensed consumer-product collaborations. Its public identity remains tied to a direct, recurring reality-television persona; her own VOX docu-soap returned in 2024. In 2012, her first perfume was presented under her name, extending the television personality into fragrance. Love Cat followed on 1 February 2013 as her second perfume and was framed as an interpretation of her docu-soap persona. The documented fragrance line has a floral-sweet direction, with the 2012 perfume recorded as floral-sweet and floral-fruity in character.