Fragrance house

Danielle Steel

Danielle Steel entered prestige fragrance through an exclusive global licensing agreement with Elizabeth Arden, announced on September 22, 2005, with a U.S. debut planned for autumn 2006. The inaugural fragrance, Danielle by Danielle Steel, launched in 2006, marking the author’s entry into fragrance. Its identity was built around Steel as a novelist and public creative persona, reflecting her image and style while associating fragrance with the commitment, love, and emotion experienced by her characters. Danielle, credited to perfumer Loc Dong, is categorized as an oriental-floral composition and remains the clearest documented olfactory identity attached to the Danielle Steel name. The name is best documented as a celebrity-author fragrance imprint created through licensing rather than as a conventional independent perfume house.