Fragrance house
Datura Perfumes
Created by Odesa native Alexander Cherniyenko, Datura Perfumes appeared in summer 2013, with its first perfumes presented in May 2014. Cherniyenko came to perfumery after studying food-production engineering and developing his practice through self-directed experimentation; he described himself as an artist working with fragrant materials rather than a traditionally trained perfumer. The brand’s creative concept focuses on selective fragrances built from minimalist, unusual combinations, with stories connected to memories, events, and personal moments. A 2020 profile identified Datura as an Odesa niche brand represented by Laska Store since 2014, with Cherniyenko handling its ideas, fragrance creation, raw-material purchasing, and package illustrations. In 2016, Vanilla, Mavka, Blond, and Sugar Oud were described as the brand’s most in-demand fragrances. Its documented releases continued with Divine and Magnolia in 2022, Accendis, Gloaming, and Warrior in 2024, and Torando Absolu L’Eau in 2025.
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