Fragrance house

Deck of Scarlet

Deck of Scarlet originated as a subscription makeup service built around recreating YouTube beauty looks and was created as a sister brand of Scentbird. Its original creative model invited YouTube makeup artists to serve as “Artists in Chief,” developing limited-edition palettes, color stories, and tutorials to help customers recreate their looks. Operated by Scentbird, Inc., the brand later discontinued its subscription and evolved into an à-la-carte cosmetics line with new formulas and individual products. It transitioned to clean, vegan beauty in 2019 and reframed its positioning in 2020 around clean formulas, vivid color, and performance. Deck of Scarlet subsequently added fragrance, creating its own scents and producing fragrances under multiple brand names. Its fragrance identity includes Scarlet, presented as the signature fragrance, and Power Suit, identified as a best-selling woody scent.