Fragrance house

Decorté

Decorté debuted in 1970 as KOSÉ’s dedicated high-prestige cosmetics brand, founded by Kozaburo Kobayashi. Originally named COSME DECORTÉ, it changed its public name and logo to DECORTÉ in 2015, 45 years after establishment. Its identity brings together Japanese craftsmanship and the concept of Kihin—undeniable elegance—with a balance of art and science, tradition and innovation. In 1992, Decorté launched Moisture Liposome, identified as the first cosmetic product to use multilayer liposome technology. The serum became the brand’s representative long-running product; an editorial account reports that it remained at the top of sales and popularity for 29 years, while its 2021 reformulation set records for beauty-award wins and department-store sales. Marcel Wanders has shaped the visual identity of the AQ MW line since 2010 through its packaging and the design of Maison DECORTÉ. In 2023, Decorté refreshed AQ around mental wellbeing and beautiful skin and launched AQ Eau de Parfum, its first fragrance under the line.