Fragrance house

DEEDOO

DEEDOO’s earliest documented legal record is an international trademark filing dated 18 November 2020, claiming priority from 24 July 2020. It was introduced in Nuremberg as a colorful children’s brand built around playful products and self-expression, with an initial concept centered on children’s makeup and cosmetics designed to be playful, safe, and accessible to both boys and girls. A later corporate presentation lists Deedoo among Topbrands’ own brands and notes that its in-house designers develop branded products. In 2023, B&S Group’s Personal Care segment launched a new DEEDOO collection. The trademark is currently owned by Max Brands Marketing B.V., which was also the original applicant. DEEDOO’s fragrance offering includes a children’s perfume collection of four fragrances with floral, fruity, and vanilla-oriented profiles.