Fragrance house

Deem Perfumes

Founded in Riyadh, Saudi Arabia, in 2017 by perfumer Ibrahim Al Khunizan, Deem Perfumes began with a concept centered on developed fragrances intended to help customers find scents matching their preferences. The brand frames fragrance as a form of self-expression, with profiles intended to reflect masculine strength and feminine softness, and describes continual research and development aimed at giving its creations a distinct Deem touch. In 2018, Deem operated as an online store and produced home fragrances, offering unusual concepts such as Arabic coffee, baby powder, and cigar alongside lavender, musk, and oud. By 2020, it was described as a perfume library offering perfumes and home fragrance for the Saudi market. Its Baby Powder Perfume was identified as its best seller and associated with comforting childhood memories. Deem’s current presentation focuses on fragrances that express identity and distinctiveness.