Deraah’s origins date to 1397 AH (1976), when Sheikh Ali bin Awad Al Hadi established the business in Saudi Arabia. It grew from a perfume-focused enterprise into a broader beauty and fragrance company, adding French fragrances, European cosmetics, accessories, and oriental oud products. By 2009, Deraah had become a closed joint-stock company, diversified its range, and engaged French specialists in fragrance formulas and aromatic oils. Its fragrance identity brings together French expertise with oriental oud and heritage-oriented offerings, supported by partnerships with French and other international fragrance specialists. The current portfolio includes Deraah Private and Mon Bouquet as niche-fragrance collections, alongside Khinjar and Oud Proper, which focus on oud.
