Fragrance house

Desar 1999

Desar is a Saudi national-dress brand founded in 1999 and rooted in Saudi heritage, national pride, and traditional shemagh apparel. Based in Riyadh, it operates as Desar Arabian Trading Company, a privately held retail business. Its identity draws on Saudi culture and heritage while connecting attachment to the past with a forward-looking outlook. The official store also includes fragrance alongside shemaghs and other apparel-related goods, including Sheikh 544, an oud-centered scent built around royal oud with lavender and patchouli and associated with the traditional link between sheikhs and oud fragrance.