Fragrance house

Devertere

Devertere is an Italian fragrance brand founded by Lorenzo Cavoretto and his son Federico, whose backgrounds bring together fragrance-industry experience with marketing, contemporary aesthetics, art, design, and visual culture. Established in 2025, the brand takes its name from the Latin idea of deviating or changing direction. Its creative identity treats perfume as language, material, and concept, using contrast, transformation, and unexpected combinations. Devertere’s early program has been presented through concept-driven extrait de parfum creations exploring themes such as temporal paradox, saudade, nostalgia, and oud as philosophy. Sofia Bardelli and Vincent Ricord are identified as its perfumers, while Tetra snc is the trademark holder.