Fragrance house

Di Palomo

Di Palomo was created in 2003, when three friends overlooking Devon’s River Dart developed the idea of expressing memories of Italy through fragrance. Its creative identity draws on Tuscany, orange groves, cypress trees, vineyards and Italian lakes, while its products are designed in the UK. The range was previewed at Autumn Fair International that year and officially launched at Spring Fair International in 2004; internally financed, it took several years to develop into its later form. Wild Fig & Grape, introduced in October 2006, was described as a hit from launch and remained the company’s top seller nearly eight years later. On 20 December 2018, Xystos acquired Di Palomo from Unex Designs. Today, the brand is presented within Xystos Flame & Fragrance Ltd’s portfolio as a fragrance, bath-and-body and home-fragrance business.