Fragrance house

Diana zur Löwen

DZL, the fragrance brand founded by Diana zur Löwen in October 2023, is a creator-led beauty extension presented through her own brand site and social channels. Operated through DZL Creations GmbH in Berlin, with zur Löwen listed as its representative, the brand began with hair perfumes sold at Rossmann and Müller, followed by corresponding eau de parfums; its initial perfumes and hair perfumes were also launched at dm-drogerie markt Germany and Dirk Rossmann GmbH in 2023. By 2025, DZL had added further hair-perfume listings at Müller and introduced body mists as another format. Its official fragrance presentation spans floral, vanilla, amber, musk, rose, chocolate, and patchouli accords across hair perfumes, eau de parfums, and body mists. Within the drugstore range, Intense Moments was the best-selling body spray, while Addictive Vanilla and Seductive Night are among the brand’s prominent recorded fragrances.