Fragrance house

Dior

Dior was founded by Christian Dior on December 16, 1946, at 30 Avenue Montaigne in Paris, with backing from Marcel Boussac. On February 12, 1947, Dior presented his first collection, whose fitted waist, full skirt and rounded silhouette became known as the New Look. The house expanded beyond couture in 1948, establishing a luxury ready-to-wear house in New York and launching Dior Parfums. After Christian Dior’s death in 1957, Yves Saint Laurent became creative director and introduced the Trapèze line in his first Dior collection in January 1958. John Galliano, appointed in 1996, reshaped the couture identity through theatrical references and elaborate staging, while Maria Grazia Chiuri, who joined in 2016, brought feminist ideas, messages on clothing and collaborations with women artists into the house’s creative identity. Following the Boussac Group’s bankruptcy and the 1984 acquisition of its Dior holdings by Bernard Arnault’s investment group, a 2017 restructuring brought Christian Dior Couture and Parfums Christian Dior together within LVMH. Dior’s fragrance legacy begins with Miss Dior, created in 1947 alongside the first fashion collection and presented at its debut show; the house’s perfumes are strongly associated with floral compositions.