Fragrance house

Donald Trump

Donald Trump’s fragrance brand began in 2004 with Donald Trump The Fragrance, a men’s cologne introduced by Estée Lauder. Its early identity translated Donald J. Trump’s public image into a fragrance concept built around modern styling and themes of confidence, success, opulence, and luxury. In 2012, The Trump Organization partnered with Five Star Fragrance Company to launch Success by Trump, the second fragrance and a transition from the earlier Estée Lauder licensing arrangement; perfumer Yann Vasnier developed the scent. By 2014, Parlux held exclusive worldwide distribution rights for the Donald Trump fragrance license. The line later took a political turn with the 2024 Fight Fight Fight collection and the 2025 Victory 45-47 fragrances. Under the current arrangement, CIC Ventures LLC owns the relevant Trump trademarks, while 45Footwear, LLC licenses the Trump name, image, and likeness for the fragrances, which are not designed, manufactured, distributed, or sold by Donald J. Trump or The Trump Organization.