Fragrance house

DoubleDragon

DoubleDragon publicly debuted at Pitti Fragranze in Florence in September 2023 as a fragrance brand created by a collective of creatives from design, music and contemporary art. Its creative model is collective and anonymous, bringing designers from different countries and fields together around the product rather than an individual creator’s name. The project translates references from design, fashion, music and contemporary art into scents without elaborate storytelling or predefined concepts. Its name pays tribute to the 1980s arcade video game Double Dragon and also refers to a Chinese Qing-dynasty historical motif. The initial 2023 launch comprised five fragrances—Demna, Tubercoleuse, Teen Spirit, Raf Man and Concrete to Leather—with Lorenzo Berti credited as perfumer. Teen Spirit connects Nirvana, Kurt Cobain and 1990s youth culture with an abstract, surreal brief.