Fragrance house

Dr. Vranjes Firenze

Founded in Florence in 1983 by Dr. Paolo Vranjes and his wife, Anna Maria, L’Antica Officina del Farmacista began by combining personal-care products with thermal treatments. Between 2000 and 2008, the business evolved into olfactory design for living spaces, introducing room diffusers, candles, Lamparfum and Carparfum. Dr. Vranjes Firenze’s identity brings together Florentine heritage, scientific fragrance research and Tuscan craftsmanship, with octagonal packaging inspired by Brunelleschi’s dome. Paolo Vranjes, the founder and perfumer, shaped the brand’s fragrance direction through his selection and blending of essences. Rosso Nobile, launched in 1999, is the brand’s best-selling and emblematic fragrance, created to reproduce the aroma of Tuscan red wine after three years of development. The brand introduced personal-use fragrances in 2022 and expanded in 2025 with an Eau de Parfum collection and Hand Care collections.